MJ is no more, long live brand MJ. Even before the Tweets had quietened, there were blogs about MJ’s childhood, his Moonwalk, his music and his life, and the brand he chose to live. There! While you were not looking, I slipped in that weasel word, ” brand” just to check if you recoiled with surprise;-)! Call me old-fashioned, but just how does a human being become a brand?

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Michael Jackson, Personal Branding & Daniel Vasella